More than $581,607 in matching grant funds will be awarded to 108 small businesses, destination marketing organizations, downtown business associations, and chambers of commerce as part of the Virginia Tourism Corporation’s Microbusiness Marketing Leverage Program, Gov. Glenn Youngkin announced last week.
This funding program is designed to leverage local marketing dollars with matching state funds to increase visitation and traveler spending in the off-season. This funding cycle, local partners will commit more than $700,168 in private-public sector funds to match the VTC funding, providing more than $1.29 million in new marketing focused on increasing off-season visitation to Virginia’s small tourism-oriented businesses and events. The funding will be awarded to 108 marketing programs, ultimately impacting 432 combined partners, and supporting more than 1,050 full-time and part-time jobs.
Among the grants, several have been earmarked for local projects, including $2,500 each to Camp ...